Well, it’s not actually the second day. I have been working on creating the t-shirt business for quite some time – albeit inconsistently. I started creating the t-shirt designs (mostly words) about 9 months ago. While designing, I spent a couple of months trying to find a domain name that I liked that wasn’t already taken (nearly impossible). And once I found a name, I began working on the website design and e-commerce development (Magento). And then I fell out of love with my domain name choice, so I began to work on another project (MobilePebbles.com). Now I’m back working on the t-shirt business (thus, day 2).
One of my first purchases for my t-shirt business were t-shirt templates for my website. I initially purchased the Ultimate Mockup Template Collection 2 from Go Media. This collection contains Photoshop Mockup Templates for Men’s Polo, Men’s crew neck, ladies crew neck, Pullover hoodies, Ringer Tees, ladies tank tops, and Men’s longsleeve. I used the mockups to create the color options for each t-shirt design. After creating the t-shirt color options, I decided that I wanted to display a folded t-shirt for the initial display of each design (on the home page, category pages, etc). But a folded t-shirt was not part of the Ultimate Collection.
I recently decided to start an apparel company for geeks. My initial products will be t-shirts, so I had to learn a bit about the t-shirt business. I spoke with a cousin, Marc Clark, about all aspects of the t-shirt business (he designs/sells t-shirts, bow-ties, and foxtails). He gave me invaluable advice as to what the focus of my research should be – t-shirt quality, printing options, and t-shirt tags.